I had the opportunity to interview Ulli Krell of Chubb Insurance recently and interviewed him on Chubb Masterpiece - the homeowners and householders' insurance policy designed to protect the property of high net worth individuals.
What are the 3 most important things to look out for by high net worth individuals when searching for a provider to insure their most treasured possessions?
Look for the three C's: Coverage, Claims and Choice—from a provider with financial stability.
- Coverage that suits your lifestyle - The first thing to think about is what coverage you require. Work with a provider who understands your risk profile and can recommend the best types and breadth of coverage for you—with limitations sufficient to your exposures. Look for coverage designed expressly for high-value homes and their owners. Select coverage that fits your life — coverage that goes beyond the basics. For example, your home is totally destroyed in a fire. Will your insurer pay additional living expenses necessary to maintain your normal standard of living while your home is being rebuilt?
- A policy that gives you coverage choices - Look for a provider that offers a variety of coverage and claims options. Can you select coverage types and limits that best meet your individual needs? Will you have the choice of vendors to repair or rebuild your home, auto and possessions or will you be told who you have to use? Can you rebuild your home to present-day standards?
- Claims service that consistently gets high marks - Fast response, fair claims settlements and no surprises when it comes time to file a claim. The ultimate test of any insurance company is how it handles claims. How quickly will they respond—and settle a claim? How much will they actually pay? Will they pay claims willingly, or will you have to haggle for it? In other words, will they be there for you when you really need them? Select a company whose claims service consistently gets high marks. Look for:
- Speed of response: How long does it take to respond? What happens to you in the meantime?
- No-haggle claims philosophy: Is payment of your claim as easy as your purchase of the policy? It should be.
- Excellent reputation: Don’t take the provider’s word for it. Talk to their existing customers or ask your broker about the provider’s reputation.
- The financial stability to be there when you need them most - Does the provider have the financial strength and security to meet their claims promises—now and in the future? How do they score with independent rating companies?
I’ll throw in one more C: Care. Does your provider care about your loss and have your best interests at heart? Do they go above and beyond to protect you from loss? This is probably the last thing you think about when selecting an insurance carrier. But, it matters when you need them most. Select a provider that will be with you every step of the way. Select one that cares.
From your experience what are the 3 most misunderstood things about insurance for valuable personal property that high net worth individual clients should know about?
#1 Risk: Not having the coverage you need, but don’t know you need...
- E.g., Personal Liability: You don’t have to be a millionaire to be sued like one. Jury verdicts today can be exorbitant… in the millions. Even the cost of damages that may appear minor at first may actually end up being quick costly over time.
- Are your personal assets protected from a lawsuit? Are your policy limits sufficient to your risks? Does coverage extend to your family members? Others?
- It’s not only what you have today that is at risk… but also future earnings and assets. Look for a provider that understands how to assess your risks and exposures; one that can help you select liability limits commensurate with your risk profile.
#2: Not having the coverage you think you have, at the time of a loss...
- Avoid surprises: At the time you file a claim, you don’t want any surprises. You have top-tier coverage with a mass-market provider. You pay your premium on time. You think you’re set. But after you file your first claim, you find out that you don’t have the coverage you thought you had. To avoid this scenario, ask for an “agreed value” auto policy and a “replacement value” homeowners policy.
- With agreed value, you determine up front what your valuable article is worth at the time of loss. It's like settling the claim before it happens.
- Market value is not the same as the replacement value. A $1 million home may cost $1.2 million to replace. Will the insurer pay the cost to repair or rebuild your home after a covered loss, even if the cost to do so is greater than the limit listed on your policy?
#3: Thinking that all insurance companies are alike… that any company will do.
- High net-worth individuals need broad, responsive coverage designed expressly for high-value homes and possessions with provisions you won't find in standard, mass-market policies.
They need coverage that suits their lifestyle. A policy that gives them choices. Service that consistently gets high marks. And no surprises when it comes time to report a claim.
And, the fact is, though, not all insurance companies can meet those expectations.
Chubb can.
For more than 125 years, Chubb has been building a reputation as one of the world's preeminent insurers - providing innovative coverage and unrivaled service for owners of fine homes and possessions.